Showing posts with label book reviews. Show all posts
Showing posts with label book reviews. Show all posts

Monday, April 18, 2016

Seeking Reviews for (New) Releases


by Christine.

It’s exciting to release a new novel – all of your invested time, hard work and research has come together!

It can be disappointing to release your book and find that nothing is then happening; people may be reading, but you aren’t seeing any feedback in the form of reviews.  Seeking reviews for your novel can be a great way to increase anticipation of a story, to give you feedback and to gain new readers.

My Debut Novel, Horse Country
If you have the patience and organisation to be able to send out review copies prior to your book’s release date, you can be rewarded with reviews on the date, or even before the book is available for sale.  This can be a great way to build interest and boost sales.

Alternatively, you can set a competition (on your website, Goodreads or Facebook page) and provide free copies to a limited number of readers on release date on the condition that they provide an honest review.

If approaching people about reviews, consider:
-         Have they reviewed other books in a similar genre?
-         Are they likely to enjoy your story?
-         Do they ‘consume’ books, resulting in a quick review after you’ve provided the story to read?
-         Will they post on mediums you require, e.g. Goodreads, Amazon, LibraryThing, a personal website?

Many readers love to receive a book prior to it’s release date and will work hard to have it read and reviewed for you as an author, in time for your much anticipated release.  Consider the value that seeking out reviews can provide for your latest release – or even an older release that needs a boost!

What book have you had the privilege of reading prior to release day?  Interested in reading Christine's next adult horse fiction due for release in 2016? Leave a message!

Monday, January 25, 2016

Marketing Yourself as an Author



by Christine.

There are incredible resources online today that authors can use to sell their products, promote themselves and acquire new readers.  As an aspiring author or one who has many novels under their belt, are you using all that you can?

There are more than I am aware of, but I thought I’d list some here and their associated benefits:

  • Goodreads
    So many people today are keeping track of what they’ve read, what they thought, and what they would recommend.  As an author, you can add your books to the Goodreads database, list them in appropriate lists (e.g. best horse series), offer giveaways to promote your latest release and best of all, create an author page where all of your public works are listed.
    This list allows people to mark them as read, rate them out of 5, leave a review and even mark down that they want to read your books in the future!  If you’re not using this feature yet and have published works, I encourage you to look into it. 
  • Amazon
    Again, you can have an author profile and list all of the books that are authored by you.  Your profile can also include a biography, photo, recent blog posts from your own blog feed and Twitter updates.  It’s a great way for fans to keep in touch with your latest news and books.
    As an added bonus, if you have your books on Amazon, you can keep tabs on monthly sales, see how your book/s are faring on the best sellers lists and get reviews and ratings from purchasers. 
  •  
  • Authorgraph
    This is a nifty way to interact with your fans for free and offer them something they may not have the chance to request in person – an autograph!  The images of the covers of your published works are made available and you can create an autograph that is then placed across any of these images that a fan may request.
    For example, a reader of Horse Country – A World of Horses may fancy a signed copy of the cover from Christine Meunier.  Authorgraph is set up so that your signature is created by you and then saved – this is then sent out whenever you approve a request from a fan.  You can also personalise messages! 
  • Lulu
    If you are interested in creating paperback versions of your books, then I encourage you to check out this print on demand set up.  Lulu’s service is free to set things up – they can even help you out with book formatting, ISBNs for free and cover creation.
    You can determine if your books are available to yourself only, to only those who you invite or to the general public.  And from here, you can submit your works into bigger selling networks like Amazon and Barnes and Noble – all for free!
    They make their money through earning a percentage of your profit whenever a sale is made, not before.
    Once you have books set up on Lulu, you can set up your own author store and provide a biography, links, profile image and of course details of your released paperbacks.  You don’t have to pay to have your books printed (except for proof copies), but instead they are only printed when people order them (print on demand).  It’s a great way to cater to the one off buyers all around the world without making a dent in your pocket!

What author platform do you use that has benefited you greatly in the form of sales, reaching out to fans or keeping people updated on your latest releases?

Wednesday, May 20, 2015

The Reader Appreciation Club


Some writers (more successful ones than me!) have fan clubs. I want to go the other way, and start a Reader Appreciation Club.

You can join the Reader Appreciation Club if you write a helpful review of a book, that doesn't include any plot spoilers but just lets potential readers know why you liked it, so that they can decide if they would like it. You can join the club if you tweet or post on Facebook about a book that you can't put down. You can join the club if you send the author an email or a Facebook message or tag them in an Instagram photo or just in any way possible let the author know that someone's reading the author's book, and that someone likes the author's book.

If you take a book on vacation, tell the author!
From Reader Appreciation Society Charter Member Summer T.
Then once you're in the club I'll shower you with praise, send you chocolates, and ask you to cheer me up when I'm feeling down.

Because that's how you got into the club. Not because you sold books for me, or made my book more visible to buyers, or even because you said nice things about my book. The members of my Reader Appreciation Club (imaginary, because I live in Florida and mailing chocolates would be messy) get to join because they let me know that they're reading the book. "Hey Natalie, you know that entire summer you spent indoors editing a novel? I read it."

As an author I don't get a pat on the back from my boss.

I don't get to chat with anyone in the break room at lunch time.

I don't even see my customers (as someone with a retail/hospitality background, this one is particularly tough!). Basically, you're all just highly theoretical to me until someone actually sends me that email, or tags me in that Instagram photo of my book visiting the Bahamas as a beach read, or writes that review at a booksellers' website.

Sometimes it feels like I'm sending my work out into a void, hunching over something, obsessing over something, for months and even years, and then... just waiting. Waiting for a little proof that someone read it, that my work resonated with someone, that all that work matters.

"You know that entire summer you spent indoors editing a novel? I read it. You exist. It exists. That summer mattered."

Writers and websites like Goodreads will tell you that writing a review helps an author sell books, and that makes it a nice thing to do for an author that you like. And that's true -- don't get me wrong.
This is all a review needs to be, to be helpful to readers and precious to authors! Welcome to the club, Morganmom!

But even when someone isn't comfortable writing a review, or they don't have time, or they don't have an account with Amazon after all so that 500-word review they just wrote has just been deleted and never again *%&*#((D!! -- just letting the writer know, in some small way, that someone has actually read that work they sent out into the void months ago, or years ago... that's all you need to get into my Reader Appreciation Society. (Imaginary.)

Thanks to everyone who has ever emailed me, tagged me, tweeted me, written me a review... thanks to all of you. You're my pat on the back from my boss, and you're my chat in the break room, and you're my validation that all this work matters.

You guys rock, and you totally deserve chocolates.

Sunday, March 29, 2015

The Review Conundrum

                                                                     Milton C. Toby photo

by Milton C. Toby

Book reviews come with an inherent contradiction that I have never managed to sort out to my satisfaction. We love the good reviews and pass them around shamelessly to anyone who’ll pay attention, while hating and hiding, as best we can, the bad ones. The mostly unspoken assumption is that the author of a favorable review is erudite, intelligent, and discriminating, a literary heavyweight whose opinion matters. A bad review, on the other hand, almost certainly was written by a person residing somewhere south of us on the evolutionary scale, a knuckle-dragger whose opinion can be safely ignored.

But does the perceived distinction between a good review and a bad one actually make sense? Probably not. (I’m ignoring the trolls who surf the internet and post scathing reviews just for the sake of making authors miserable. The trolls truly are the bottom-feeders of social media!)

I enjoy a good review as much as anyone, but the satisfaction is fleeting. The critical reviews, on the other hand, have been far more valuable.

Dance’s Image: The Forgotten Story of the 1968 Kentucky Derby, was an award winner with positive reviews—all except one. In a post-Derby epilogue I summarized the career of Hall of Fame jockey Bobby Ussery, who won the 1967 Kentucky Derby with longshot Proud Clarion and who finished first in the 1968 running. Although Dancer’s Image subsequently was disqualified for a controversial medication positive, Bobby Ussery still thinks of himself (rightly in my opinion) as the winner of back-to-back runnings of the most famous race in the world. I named the other back-to-back winners—it’s s short list—but in the process somehow managed to leave out the most obvious one, Ron Turcotte, rider of Riva Ridge and Secretariat.

The 1968 Kentucky Derby            George Featherston/Keeneland Library photo

One Amazon reviewer who happened to be a big fan of Turcotte’s took me to task over the omission. Getting a fact wrong is the kiss of death for a nonfiction author, and I was annoyed and suitably humbled by the one-star review. But I got over it. The bad review hurt, but it gave me the opportunity to correct the error for the book’s second printing.

A "good book, but . . ." review for Noor: A Champion Thoroughbred’s Unlikely Journey from California to Kentucky, proved to be even more valuable. The reviewer pointed out a couple of minor—but annoying nonetheless—factual errors. The review again gave me the opportunity to have the errors corrected, but it also demonstrated a fundamental shortcoming in my writing process.

I needed an independent fact-checker who knew the minutia of Thoroughbred racing and who was willing to pick through a manuscript with an eye for errors that neither I nor my advance readers noticed. I contacted the reviewer, thanked her for pointing out the issues with Noor, and asked her to check the facts in my next book, CaƱonero II: The Rags to Riches Story of the Kentucky Derby’s Most Improbable Winner. She did a great job vetting the facts in CaƱonero II and has agreed to serve as fact-checker on a book my agent is shopping around now, a history of racing’s addiction to performance enhancing drugs. I never would have connected with Val if not for a critical review.

In the end, a book review—good, bad, or indifferent—is what it is, one person’s opinion that we as authors can do with as we please.

Lord of the Rings author J.R.R. Tolkien perhaps said it best:

“Some who have read the book, or at any rate have reviewed it, have found it boring, absurd, or contemptible, and I have no cause to complain, since I have similar opinions of their works, or of the kinds of writing that they evidently prefer.”

If you’re an author, how do you balance the good reviews with the bad? If you’re a reader, how important are reviews to your book selections?