Creating an Author Mailing List

by Christine.

A great way to be able to build up followers of your books is to generate a mailing list.  Fans of your book/s can sign up and receive updates as you develop as an author.  This can be particularly beneficial if you plan to write more than one novel, or establish a series.

My debut novel was a standalone novel aimed at young adults wanting to get into the horse industry.  Shortly after the release of Horse Country, an idea formed for a series for the younger reader.

Because I have an author mailing list, those keen to know about the latest releases for the Free Rein series can provide their email address and subscribe to Christine Meunier Author News.  It’s then up to me to keep them informed!

Encourage Readers to Sign Up to Your Mailing List

Once you’ve created a mailing list, you can choose how often to contact your readers: 

• monthly
• seasonally
• whenever you have news

The choice is yours but it’s a great way to keep fans informed and let them know the latest news first – before you release things on your website, before you update your Facebook page and before a book is available for sale.  It’s up to you how you utilise your mailing list, but this can be a great way to keep a collection of contact details for people who are interested in buying your books.

If you provide them with the option (and link) to preorder your latest release or to give a review in exchange for an advanced copy of your planned release or to received an autographed copy of your novel/s, mailing lists can be a great way to attract fans to your readership.

The best bit is you can establish such lists for free or at a minimal cost.  I make use of MailChimp and have read many references to AWeber.  Do your research but be proactive – set up a mailing list, design a campaign and be sure to let your fans know that you want to keep them informed, if only they’ll sign up!

You can easily provide a link where people can go to sign up and direct them to this from your Twitter account, Facebook page, personal website or any other social media means.  Alternatively, you can create a pop up that encourages visitors to your site to enter their email address and sign up.

Once the mailing list is created, you receive notifications any time there is a new sign up.  You can even provide an automated response that thanks them via email for their sign up – and this email can provide them with a personal message from you, a link to where they can download a book for free or something else of your choosing.  Show your fans you appreciate them providing their contact details!

Have you signed up to your favourite author's mailing list?

Setting Themes or Morals for Your Horse Story

by Christine.

For the Free Rein series which is aimed at 8 – 12 year olds, I like to have a theme or moral of the story running throughout each novel.  Alongside this, my focus is to provide educational facts about horses in each story and cover a different area of horse care.

I want the stories to be enjoyable for readers, but to also have a suitable ending, a lesson learned and some facts picked up along the way.  I believe a particular theme or moral to stories for younger readers can be a great thing to focus on.

If you are considering writing for the younger reader, perhaps this is something you would like to consider including, too.  Because the Free Rein series books cover horses and faith, I often try to tie the title in with a horse lesson and a faith lesson.  It can be a nice way to round out the story and to help focus the theme of the book on what it is called.

Do you enjoy children’s stories with morals attached?

It's Ok to Take a Break

by Christine.

I have previously written about writing goals and sticking to a schedule.  I believe it's important to motivate yourself in this way and see your writing moving forward.  However, there are times when you may just need to take a break from writing - and this is ok!

Perhaps it's a lack of inspiration or other things that are tying up your time; whatever the reason, don't feel guilty about taking a pause from writing.

I was planning to write the sixth book in the Free Rein series this year, but wasn’t pressuring myself to get started when I didn’t know what I wanted the book to be about.  Continuing on with my usual routine, it was when I was studying a particular area of Equine Health in my degree that I came across a topic that seemed like it would work perfectly for the context of book 6.

I was rapt!  The idea for the story and some parts of different chapters easily came together.

Once the book was a quarter written, I hit a writing slump.  That has been the case for the past few weeks and although it is unusual, I decided to not let it bother me.  There is always plenty of other work to be done to take up my time!

Cadence relates to the 'increase in a moment of suspension' in a gait.

As I was reading through the book Dressage Terms Defined I came across a definition for cadence and suddenly had an idea for the next chapter in my novel.  Once again, writing came easily.

Although it is important to set yourself goals and deadlines, I believe that at times you just need to take a break, not pressure yourself and wait for the motivation and ideas to come – even from the most unlikely of sources.  If you love being creative and writing, sometimes it’s just a question of exposing yourself to other avenues (reading, study, conversation, etc) to gain that inspiration.

What do you do when you experience writer's block?

 

An exercise in prolificacy

By Kate Lattey

I’ve got a new toy, and I can’t stop playing with it. Over the long Easter weekend, I decided to see how quickly I could write an entire (albeit short) novel. I had a rough story outline and no other commitments, so I gave myself four days, sat down at my laptop, and started to write. To keep myself honest, I first declared my intentions on Facebook. I put each chapter up on Wattpad as I wrote it, so that people could check in and follow the story in real-time. It was a challenge, and it was fun. And even better, people really liked the story. 

The characters were a mix of old and new – some who’d shown up in my previous books, some who’d never been heard of before – but they all leapt off the page, and the writing just flowed. I don’t want to say effortlessly, because let’s face it, writing is never effortless. But I didn’t get bogged down or stuck in the story, I just wrote and wrote and wrote. Posted another chapter, and wrote on. And so on, until suddenly on Sunday afternoon, I was done. And with a whole day to spare!

What else to do, then, but start the sequel? Or even better...make it into a series! After all, if I can write one short novel in a weekend, I should be able to get one book done each month, right? Well, life's nothing without challenges, so I put my thinking cap on, came up with a concept that I loved, and the Pony Jumpers series was born.

The first book, First Fence, is told from the perspective of a character named AJ, who is struggling with her pony until she befriends Katy, another young rider who has a wealth of experience. Katy and her mother Deb give AJ the help she needs to get her pony on track for a successful competition career, something AJ, who comes from a completely unhorsy family, has only ever dreamed of before.

The sequel Double Clear is then told from Katy’s perspective – and while she turned out to have a strong voice and plenty of storyline, she also turned out to be a far more complex character than I’d ever anticipated. It was almost as though once I got inside her head and she started to trust me to tell her story, she realised she didn’t have to put a brave face on all the time, and everything that was bothering her just came pouring out. Katy has a lot of issues to work through, and at times the book was heart-wrenching to write. But there are so many threads to her storyline – outside of the pony-centric A-plot there are at least five other sideline plots to follow through with in the upcoming novels. I’m excited to see how she progresses over the course of the series. 

So, the series. I can’t say for sure how many books I’m going to write, but I have the basic plots and timeline sketched out to get myself as far as (brace yourself) twenty novels. Ambitious, for sure, and whether I ever find the time to write them all, I can’t say. But I have committed myself to the first eight by the end of the year.

Why eight? Well, after Katy’s story is told in book #2, I’m switching it up again to a different protagonist for book #3, Triple Bar. Not that she’s entirely new – Susannah has been showing up in my books for years, and has appeared already in the first two books in this series. If Katy is a complex character, Susannah is a veritable kaleidoscope. There is a lot going on behind closed doors in her life, and I’m looking forward to exploring her side of the story, since we’ve only seen her through other people’s eyes up to now.

And then there’s book #4, Four Faults, which will shift perspective yet again to get a fourth character’s perspective. This character has turned up already in the first two books, and will have been introduced sufficiently by this stage however that hopefully the reader will be intrigued to find out what’s really happening in her life as well, before book #5 shifts back to AJ, and the cycle begins again. (If I only write the first eight, then I’ve at least written each character twice, see? But I would really love to manage all 20 books - that’s only five each, after all…)

If this sounds incredibly complicated, it gets worse. Not only will each of these books tie into each other, but as mentioned, Susannah has turned up in my books before. As has Katy, for that matter. So they have fixed backstories, and part of my challenge is to keep track of their history as well as planning out their future. (I already almost tripped myself up badly until I went back to check my references to Katy in Dream On and discovered what was at the time a throwaway line that completely contradicted some of what I’d written in Double Clear, so I had to go back and fix that one.) I have a complex spreadsheet that keeps it all straight and explains the timeline, which I have simplified into a graphic on my website, since I’ve failed at writing the stories chronologically as I originally intended and I was getting readers confused. (Hey, it all makes sense in my head!)

So it’s complicated, but it’s also fun. For years, I wanted to write for television (I would still love to, in fact). I love the episodic nature of television drama, so this series of books is like my version of a TV show. Some episodes might be stronger than others, some will necessarily be more dramatic, there will be cliffhangers and there will be little, subtle moments. (And lots of dialogue, because I always write a ton of dialogue. Perhaps that’s the TV writer in me trying to get out!) 

I also – and this sounds completely nerdy but it’s true – love episode titles. Some of my favourite TV dramas have great episode titles, whether they’re a play on words or a quote from Shakespeare, or just really gorgeously poetic. And you’ve probably noticed the theme that I’ve already started with my new series of numbering the books within their titles. (Four Faults will be followed by Five Stride Line, then Six to Ride…and so on. I had so much fun coming up with them, and yes they go all the way up to 20.) I designed and created the covers myself, using Adobe InDesign. The cover photo of First Fence is an iStock photo, but the cover images for Double Clear and Triple Bar were taken by a friend of mine for a school assignment several years ago and she has generously allowed me to use them. (I also used my borderline Photoshop skills to swap out the background on Triple Bar which was originally shot on carpet, not wood. Hopefully you can't tell!) I have placeholder images for the rest, mostly from Shutterstock, which will be purchased as required. And the colour theme of purple for AJ’s books, yellow for Katy’s, pink for Susannah’s etc will continue throughout the series.

And so this is my ultimate challenge: to write 20 books of fewer than 40,000 words, that all fit into a fixed timeline and don’t contradict each other, told alternatively from the perspective of four very different characters leading four very different lives, bound together by their passion for show jumping. And each novel also has to have a strong A-plot that carries the reader’s momentum forward throughout, combined with several interesting B-plots, like whether AJ can find a way to get along with her autistic sister, whether Katy can forgive her father for abandoning her, or whether Susannah can find a way to integrate her brother back into her life after her parents disowned him. (I’m keeping my fourth protagonist under wraps for now, though eagle-eyed readers can probably predict who it’s going to be.) Oh yeah, and to also integrate each character as seamlessly as possible into each book, whether or not it’s their turn to be the protagonist…

Not for the faint of heart, then, but I’m loving it so far. And I have had so many comments from readers saying that they love the way that the books tie into each other, which is really encouraging. But it means that I have to have these characters straight in my head, starting with their disparate writing styles - details that range from the language and euphemisms they use, to their level of introspection, to precisely how they tend to structure their sentences. Not to mention the names of their family members, their pets, their nicknames, what subjects at school they’re good at and what they struggle with, their favourite foods, whether they’re a heavy sleeper, what kind of music they like, their hair and eye colour…and of course, every little detail about their ponies...

It’s a good thing I thrive on a challenge! And so far, it seems to be working. As a friend told me this morning: 

“I feel like these kids actually exist and I’ll get to meet them all someday…like I’m just reading an account of their lives. An excerpt from each of their diaries or something. It’s heartbreaking to realise they’re all fictional.”

I took that as a huge compliment. When people believe in my characters that hard, I must be doing something right.

But for now, I have a third book to write…

First Fence and Double Clear are now available for purchase on Amazon at US$2.99 each. The first chapter of Triple Bar is also included at the end of Double Clear to give readers a taste of what’s to come!