Pay it Forward

by Christine

As an equine author, do you invest time in helping other authors? Or is your sole focus to get the word out about your books so that you can (hopefully) make sales?

Pay it Forward: I have Loved Reading
the Pony Jumpers books by Kate Lattey Recently!

In whatever industry you’re in, it is beneficial to look out for the success of others. We should each make it a priority to promote others’ work that we have enjoyed or help to spread the word about a new release. It isn’t difficult to do and chances are, these authors will be so appreciative, they’ll return the favour.

Amongst your busy schedule, set aside some time to help promote other authors. Perhaps you can provide them with a review once you’ve finished a book that you really enjoyed. Or maybe you can help share a link of a new release. Or perhaps you can provide them with an encouraging comment on their personal blog.

For those who are so inclined, you could even create a section on your blog to help promote other equine authors. Whether you make up questions for an author interview or you post excerpts from new releases, this can be a great way to generate some extra content for your blog that doesn’t take you a lot of writing time.

It doesn’t take a lot of time to help someone else in their endeavours to be a successful equine author. As you do so, hopefully they’ll be inclined to return the favour. Either way, it is worth setting aside a little time each week or month to encourage others.